Session 1: Back to basics: The fundamentals of LTE

• How it works & benefits of LTE technology
• Trends in mobile broadband: A vision of the LTE future
• Positioning of LTE: How it differs and what we can expect - today & in the future

Session 2: Market update: What you need to know about LTE devices & networks

• Devices: Market overview & challenges
• Current LTE operations & services overview – what’s good and what’s not
• New network solutions for CAPEX & OPEX reduction
• The evolution of LTE to LTE Advanced & details on TD-LTE

Session 3: LTE spectrum needs – a simple approach

• Modelling LTE networks the simple way
• Using spectral efficiency to build capacity-models
• Understanding spectrum needs – a guide for regulators, analysts, and strategic planners
• Building the basic business case - CAPEX

Session 4: LTE challenges: How to kick-start the LTE-business

• Sound branding principles applied to LTE-based services
• Is voice on LTE a challenge? A look at the status & future of LTE voice services
• Smart or dumb bit-pipe business models – what works and what doesn’t

Who should attend?

The workshop is designed to meet the needs of investors, operators, service providers and related business who are planning or considering entering into the mobile broadband market with LTE. The workshop takes a helicopter view of LTE as a new mobile broadband business - its key differentiators & challenges - from both a technical and commercial perspective. It will also give a global overview and update on the status of the LTE industry today and trends to watch out for. It will challenge your views and help you develop your thinking on the strategic challenges of LTE. For strategic planners and business developers it will offer you concise but clear details on how to tackle such issues as spectrum needs and market positioning.

Workshop objectives

The workshop will elaborate on all critical issues surrounding the introduction of LTE as a new mobile broadband technology. It will give you an understanding of the LTE standard itself - i.e. key differences to 3G - components in the design of efficient LTE networks, strategic issues in spectrum allocation, the constraints of the technology, and a guideline in marketing and positioning your LTE offering. It will prepare you and inspire your thinking when it comes to building a successful business.

Trainer profile

Claus Hetting from HETTING Mobile Industry Consulting (www.hettingconsulting.com) has worked in the mobile industry for more than 15 years. He has consulted to major operators in Europe, Africa, Latin America, and the Middle East. His work includes conducting business case strategy workshops and consulting projects for 3G mobile and beyond. He also works as a research analyst providing in-depth coverage of both technology and business trends in mobile worldwide. Mr. Hetting has worked for - among others - Nokia Networks at the senior management level.